The "Spot It Early" Campaign

The “Spot It Early” campaign is a targeted Public Service Announcement /social media initiative designed to emphasize the importance of cancer screenings and early detection in people who are in high-risk age groups.
The campaign uses nostalgic, age-specific references to encourage individuals to get screened regularly. By drawing attention to cultural milestones or trends from their youth, the campaign reminds people that if they are old enough to remember these things, they are also at an age where it’s time to prioritize regular cancer screenings. This campaign serves to motivate people, especially those in higher-risk age groups, to take proactive steps towards early detection and cancer prevention. The posters are displayed on strategic billboards all throughout Lagos and on our social media.

#SpotItEarly #UnitedbyUnique #WorldCancerDay #CancerAwareness