How to guide

How to fundraise

Supporters can make a huge impact on World Cancer Day through fundraising.

Getting started

Who are you fundraising for?

Decide who you will fundraise for. You may want to raise funds for your local cancer organisation, charity, cancer centre, foundation or hospital. To find a cancer organisation near you, see the list of Union for International Cancer Control members at uicc.org/membership You also have the option to actively contribute by fundraising and supporting the vital initiatives led by the Union for International Cancer Control (UICC). For more information head to www.worldcancerday.org/donate, or if you wish to set up a dedicated fundraising page, write us an email at hello@worldcancerday.org.

Your fundraising campaign

Plan what you will do to fundraise. How about a healthy bake sale, a fundraising walk or a sponsored record-breaking attempt? It’s also useful to consider how you will collect donations. This may be online through a fundraising page or in person. You can fundraise in the lead up to World Cancer Day and on the day to ensure your campaign attracts maximum attention.

Get in touch

Once you decide who you are fundraising for, reach out to your chosen organisation. They may already be organising a fundraising event that you can join or have further information or guidelines for fundraising on their behalf.

Set your target

Give yourself an ambitious goal and challenge everyone to reach that goal.

Digital fundraising

Raising funds through online, mobile and social media platforms can offer an efficient and often easy way for organisations, businesses and individuals who are looking to support cancer organisations and charities this World Cancer Day.

Virtual fundraising ideas 

There are a number of ways you can get creative with your digital fundraising this 4 February. Here are just a few ideas to get you started.

Personal or group challenges

Looking to take on a challenge for a cancer organisation close to your heart? You can embark on a personal challenge, like running a race, or gather a team for group activities like charity walks, sports events, or hosting fundraising events.

Online auctions

Auctions can be an exciting and dynamic way to fundraise. You might want to take it virtual by using an online bidding platform or software. Ask around your local businesses to donate goods and experiences for your auction items.

Live-streaming

Organise a live-streaming event like a virtual concert, or an online talent show, allowing viewers to donate in real-time.

 

Fundraising through social media

Nonprofit fundraisers on Facebook

If you have a Facebook account, you can easily raise funds this World Cancer Day (in selected countries), for one of the millions of registered charities on Facebook. It takes a few quick and simple steps to set up your own nonprofit fundraiser on Facebook – and 100% of the donations will be directed to the cancer charity you choose! Find out how: facebook.com/fundraisers

Instagram Live and Stories fundraiser

Go live on Instagram this World Cancer Day and you can help to fundraise for a registered nonprofit. Through activating the donations feature during an Instagram Live and/or adding a donation sticker to your stories, you can encourage your followers to donate to your selected charity. It’s that easy! Learn how: facebook.com/help/ instagram/524668988444724

YouTube Giving

Eligible YouTube channels may also create a fundraiser for a nonprofit registered on YouTube by adding a donate button to their videos. Get the details: support.google.com/youtube/ answer/6318560?hl=en

TikTok LIVE Gifts

Your live content on Tiktok can bring in money for a good cause. If you have the LIVE Gifts feature active, viewers can send you Gifts when you go LIVE. Here is more: tiktok.com/creators/creatorportal/ en-us/getting-paid-tocreate/ live-gifting

Choosing a donation platform 

There are many peer-to-peer fundraising and crowdfunding websites and donation management platforms that can help you raise and collect money for charitable causes. When doing your research and selecting a platform, here are few things to consider:

  • The platform’s reputation for safety, security and data privacy. 
  • Any fees charged by the platform.
  • How user-friendly it is for both yourself as the fundraiser as well as your donors.
  • Consider a platform that your donors might already be familiar with.
Ask and spread the word 

Get in touch with everyone you know. Reach out to your family, networks, communities, friends and friends of friends. Businesses and employers may also be happy to help match the funds you raised.

Be transparent

It’s okay if you need to cover any costs, but make sure to be transparent about how much of the funds raised will go to your chosen organisation.

Reward and say thanks

Show your appreciation to your supporters. Acknowledge your donors on social media, say thanks and let them know how much was fundraised altogether. This will go a long way!

Donate

Make sure to submit your raised funds as quickly as you can. If you would like to donate to World Cancer Day:

Click here to donate

Share your story

Each cancer experience is unique, whether you're a patient, loved one, healthcare worker, or advocate. By sharing your perspective, you bring vital insight that can inform and inspire change. Together, our stories create a collective voice, strong enough to influence governments, shape policies, and build a future of compassionate, people-centered care.  Sharing your story is an act of advocacy—not just for yourself, but for a future where everyone receives the care they need.

Share your story here