The campaign

The new World Cancer Day theme 2025-2027 “United by Unique” places people at the centre of care and their stories at the heart of the conversation.

Cancer is more than just a medical diagnosis — it’s a deeply personal matter. 

Behind every diagnosis lies a unique human story - stories of grief, pain, healing, resilience, love and more. That’s why a people-centred approach to cancer care that fully integrates each individual’s unique needs, with compassion and empathy, leads to the best health outcomes.  

The campaign will explore different dimensions of people-centred cancer care and new ways of making a difference. It will offer a three- year journey from raising awareness to taking action.  

Campaign posters

 

 

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An urgent call for people-centred cancer care.

Treat the person, not just the disease.

We call on the governments, organisations, and institutions with the power to make people-centred cancer care a reality, to take urgent action. 

Share your personal cancer story to help inspire and support others.

Get involved any way you can. Because together, we can create change.