Social media campaign materials
Spark further conversations with your followers and download ready-made social media materials.
Let’s start a
The power of social media means that each of us – organisations and individuals — have the opportunity to connect with more and more people as we share and exchange ideas and information.
To continue to raise awareness, improve education and inspire action on World Cancer Day, social media helps to carry our messages so that all of our voices can be heard and amplified.
By sharing your own opinions, stories, and concerns about cancer on social media, you’re helping to create a wider and deeper conversation so that we can continue to build understanding around the issues in cancer, mobilise support and keep cancer at the top of the global health agenda.
This guide and other how to guides, are also available as a downloadable PDF.
Official hashtags
Let’s unite online. By tagging your posts with the official hashtags, supporters around the world can follow the conversations happening on social media.
Tag your posts with the hashtags:
- English: #WorldCancerDay and #UnitedByUnique
- French: #UnisParlUnique #JournéeMondialeContreLeCancer
- Spanish: #UnidosPorloÚnico #DíaMundialContraElCáncer
- Brazilian Portuguese: #UnidosPeloÚnico #DiaMundialDoCâncer
- German: #GemeinsamEinzigartig #Weltkrebstag
- Arabic: #مُتحدون وفريدون# اليوم العالمي للسرطان
- Chinese simplified: #各有殊途同心共渡 #世界癌症日
- Chinese traditional: #無獨有偶有你有我 #世界癌症日
- Hindi: #साथ भीखास भी #विश्व कैंसर दिवस
World Cancer Day messages to share
Here are some ready-made messages that might inspire you. Accompany your message with your own custom social media poster image or one of the World Cancer Day social media cards.
Let’s unite to raise awareness about the need for people-centred care. Every story matters, and together we can make a difference. Share your story and inspire others! #WorldCancerDay #UnitedByUnique
World Cancer Day is a reminder to come together to take action against cancer. Share your story, support those affected, and advocate for people-centred care. Your voice can inspire change! #WorldCancerDay #UnitedByUnique
On World Cancer Day, let’s honour those we’ve lost, support those living with cancer, and raise awareness for better prevention and treatment options. #WorldCancerDay #UnitedByUnique
I’ve learned that cancer is more than a diagnosis—it’s a deeply personal experience. I’m sharing my story in the hope that we can create a world where every person’s unique needs and views are recognised and supported. #UnitedByUnique #WorldCancerDay
Cancer is deeply personal, and so are your stories. Whether you’re a person living with cancer, caregiver, or advocate, your experience matters. Share it and become part of a powerful movement to improve cancer care. #WorldCancerDay #UnitedByUnique
Behind every cancer diagnosis is a unique story—stories of resilience, grief, hope, and healing. People-centred care means seeing the whole person and meeting their unique needs with compassion and empathy. #WorldCancerDay #UnitedByUnique
World Cancer Day 2025 Challenge: upside-down
We’re creating a united global movement from unique cancer stories.
For World Cancer Day 2025, we are challenging people across the world to share videos or photos of themselves upside down, along with their unique story about how cancer has affected them.
Fundraise through social media
Raising funds through social media platforms can offer an often easy way for organisations, businesses and individuals who are looking to support cancer organisations and charities this World Cancer Day.
Learn more about how to fundraise
Go Live with livestreaming
Live streaming on social media can be an engaging and dynamic way of hosting an online event – and it’s a great opportunity to authentically connect and interact with your community. Major social media platforms like Facebook, Instagram, YouTube and TikTok offer a straightforward, accessible and free way to stream your event live.
Create your own poster
On World Cancer Day, make your own personalised poster:
Choose the design and emotions you want to share with your followers.
Top five tips
1. Include both World Cancer Day hashtags (#WorldCancerDay and #UnitedByUnique)
to all your posts – using official hashtags will help create a wave of engagement.
2. Spread the love
In addition to posting content on your platform, engage with other supporters on theirs
3. Why limit posting on just World Cancer Day?
Post in the days and weeks leading up to 4 February.
4. Experiment with videos, gifs, images and other content to keep things interesting.
Visual content grabs attention and is 10 times more likely to get engagement.
5. Make it personal
Let your genuine passion for the issues around cancer drive your content and the way you engage.